Building Malaysia’s Next Big F&B Brand · Join Us to Create a New Opportunity in Southeast Asia

1. 项目概述

• 吉隆坡韩式拌饭餐厅，主打 无猪肉（Pork Free）、健康饮食、年轻化网红体验。

• 核心卖点：五彩新鲜食材 + 烟火气出餐方式 + 强社交媒体传播。

Project Overview

A Korean Bibimbap restaurant in Kuala Lumpur, focusing on pork-free, healthy eating, and a youthful, trendy dining experience.

2. 市场机会

• 韩流热潮：K-FOOD 在马来西亚需求旺盛。

• 庞大穆斯林市场：60% 人口长期需求 Pork Free、无酒精餐饮。

• 社交驱动：年轻人追求可拍照、打卡体验。

• 扩张潜力：可快速复制至印尼（最大穆斯林市场）、新加坡。

Market Opportunity

• K-Wave Boom: Strong and growing demand for K-Food in Malaysia.

• Large Muslim Market: 60% of the population consistently seeks pork-free and alcohol-free dining.

• Social Media Driven: Young consumers value Instagrammable, shareable dining experiences.

• Expansion Potential: Easily scalable to Indonesia (the world’s largest Muslim market) and Singapore.

3. 商业模式

• 核心产品：五彩拌饭 + 畅饮饮品，全年龄段适配。

• 收入来源：堂食、外卖、企业/学校团餐、会员复购。

• 增长战略：TikTok/小红书/IG 传播 + 连锁扩张（3 年内 10–15 家）。

Business Model

• Core Products: Five-color bibimbap + free-flow beverages, suitable for all age groups.

• Revenue Streams: Dine-in, delivery, corporate/school catering, and membership repeat purchases.

• Growth Strategy: Social media marketing (TikTok, Xiaohongshu, Instagram) + chain expansion (10–15 outlets within 3 years).

4. 竞争优势

• 差异化：本地化韩式口味 + Pork Free，兼顾年轻与穆斯林市场。

• 强传播力：视觉化五彩食材，菜品天然具备用户生成内容（UGC) 传播属性 爆款属性。

• 精准选址：基于客户调研与订单热力图分析，锁定核心商住区。

Competitive Advantages

• Differentiation: Localized Korean flavors + pork-free menu, appealing to both young consumers and the Muslim market.

• Viral Potential: Visually striking five-color ingredients; dishes naturally drive user-generated content (UGC) and viral sharing.

• Strategic Location: Site selection based on customer research and order heatmap analysis, targeting prime residential and commercial areas.

5. 融资用途

• 分店扩张 & 中央厨房建设。

• 市场营销 & KOL 合作。

• 数字化会员体系 (App/积分)。

• 团队建设 & HALAL 供应链优化。

Use of Funds

• Branch expansion & central kitchen development

• Marketing & KOL collaborations

• Digital membership system (App & loyalty points)

• Team building & HALAL supply chain optimization

6. 投资回报

• 单店 ROI：18–24 个月。

• 融资后 3 年营收目标：RM 20–30 million。

• 退出方式：股权增值 / 分红 / 并购。

Investment Returns

• Single-Store ROI: 18–24 months

• Revenue Target (3 Years Post-Funding): RM 20–30 million

• Exit Strategy: IPO

以下是我们为顾客提供的一些菜品示例，供您参考

Discover some of our signature dishes, prepared for your reference and inspiration.

1. Signature Beef Bibimbap | 石鍋烤牛肉拌飯辣醬 ✨

精选烤牛肉搭配秘制辣酱，热石锅拌制，香气浓郁，口感丰富。

Premium grilled beef paired with our special spicy sauce, served in a hot stone bowl — rich in aroma and full of flavor.

2. Cheese Tomato Bibimbap | 芝士肉酱饭（番茄鸡肉酱）✨

芝士与番茄鸡肉酱融合，酸香与浓郁交织，营养均衡。

Cheese blended with tomato chicken sauce, balancing tangy freshness with rich flavor for a nutritious dish.

3. Signature Bibimbap | 招牌拌飯（素）✨

多种新鲜时蔬搭配蒸煮米饭，色彩丰富，清爽健康。

Steamed rice with fresh seasonal vegetables, vibrant and wholesome.

4. Seaweed Tuna Bibimbap | 海苔金槍魚拌飯 ✨

优质金枪鱼配上海苔与米饭，鲜香可口，营养全面。

5. Cheese Corn | 芝士玉米 ✨

香甜玉米搭配融化芝士，浓香四溢，口感细腻。

Fresh premium tuna served with seaweed and rice, tasty and wholesome.

6. Spicy Squid | 香辣魷魚 ✨

鲜嫩鱿鱼搭配特制香辣酱汁，鲜香与辣味相得益彰。

Tender squid paired with our special spicy sauce — a perfect harmony of freshness and heat.

如需更多信息或探讨支持机会，欢迎通过WhatsApp 联系 Jun ✨

For more information or to explore support opportunities, feel free to contact Jun via WhatsApp

Whatapps No.：+60 17-390 3885

Thank you for your kind support!